Diversity-focused Initiative Kicks Off, with NBA Legend Shaquille O'Neal Providing Support
New Creative Agency Majority Launches in Atlanta with a Focus on Diversity
A new creative agency, Majority, is set to make waves in the ad industry with its commitment to diversity. Based in Atlanta, Georgia, the agency was founded by industry veterans Omid Farhang, Asmirh Davis, and Jorge Hernandez, alongside NBA legend Shaquille O'Neal.
Majority's core focus is on addressing systemic racism within the industry. The agency aims to ensure diversity across multiple categories, with the goal of having a talent pool that is 75% diverse, including employees of colour, women, and LGBTQ individuals. This commitment extends beyond the industry's defined benchmark of 75%.
The establishment players in the ad industry have been struggling to address systemic racism, and Majority intends to flip the agency diversity ratio on its head. The agency is making a bold statement by emphasising diversity in its operations and launching with a clear mission to address issues within the industry.
Shaquille O'Neal, a supporter of Majority, has backed the agency, recognising the importance of diversity and inclusion in the industry. O'Neal's involvement is expected to bring added attention and support to the agency's mission.
Majority's launch is aimed at making a significant impact on the ad industry. With its focus on diversity and addressing systemic racism, the agency is poised to make a difference and lead the way in promoting a more inclusive and equitable industry.
As Majority launches in Atlanta, it is clear that the agency is setting a new standard for diversity and inclusion in the ad industry. With its commitment to a diverse talent pool and focus on addressing systemic racism, Majority is set to make a lasting impact on the industry.
